Why Are These Mattress Brands So Popular?

If you’ve done any mattress shopping recently, whether online or in person at the actual store, you might have noticed that out of the numerous brands you can find on the market, there are a handful brands that every mattress store seem to have. Obviously, the American consumer has deemed these brands to stand out from the crowd and have rewarded them through their popularity. In today’s article we take a look at some of these brands and why they are so popular.

Tempur-Pedic

Considered by many to be one of the highest quality brands out there, this brand made its name by being the first brand to introduce memory foam mattresses to the public way back in the 1990s. Since then, it has only continued to expand its offerings and still remains a key player in the memory foam mattress market. Consumers love Tempur-Pedic for its quality and reputation. Tempur-Pedic’s price point is however rather high with the top of the line Tempur-Pedic, the GrandBed costing a whopping $6,000! In fact, Tempur-Pedic mattresses cost about double the average mattress price (adjusted for type and size). However, despite this high price point, Tempur-Pedic’s reputation and focus on quality has kept it at the top of the market, and even buying out its competitors (see Sealy below).

Serta

Serta is definitely the most widely-available mattress on the market today. They cater more toward the masses, giving customers great bang for your buck mattresses, with entry models starting as low as $200 to as high as $3,000. Due to their massive scale, you are bound to find a Serta mattress at just about any mattress store (except the high-end ones maybe) including many mass-market retail chains such as Sears. Their wide availability feeds back into its popularity as many people purchase a Serta mattress simply out of pure convenience.

Sealy

Another large mattress brand whose parent company was acquired by Tempur-Pedic  in 2013; however they continue to market their mattresses under their own Sealy brand, as well as the Stearns & Foster, and Bassett mattress brands. They also had a Tempur-Pedic direct competitor line known as Posturepedic. Much like Serta, Sealy’s popularity with consumers is a direct function of their size; Sealy has an extremely wide range of mattresses at all price ranges from under $500 to over $4,000 for a foam mattress, not to mention the wide availability of all their brands, from high-end mattress stores to mass-market retail stores. One of the oldest names in the industry, the Sealy brand can be found dating all the way back to 1881.

Simmons

This is another large mattress manufacturer that is responsible for numerous lines such as Beautyrest, TruEnergy, and ComforPedic. Just like Serta and Sealy, Simmons is a huge brand that covers many different types of mattresses through all price ranges, ranging from $500 to over $6,000. Simmons has had a long history; the Simmons Bedding Company dates all the way back to 1870, a testament to their longevity in the industry.

Ikea

Ikea mattresses are popular for one reason only: the Ikea brand and the Ikea price. Does that count as two reasons? Even the most expensive Ikea mattress, the latex models are less than $1,500 while the cheapest Ikea mattress can be purchased for under $100! Of course, as the truism goes, you get what you pay for and Ikea mattress are not known for their supreme comfort or durability, in fact, most people purchase Ikea mattresses for use in their guest bedrooms or as temporary bedding arrangements. Nonetheless, Ikea mattress still remains highly popular, as is the case with most things slapped on with the Ikea logo.

King Koil

This another old mattress brand, founded back in 1898. King Koil manufactures innerspring mattresses in the low to medium price range with brands such as Laura Ashley, iMattress, World Luxury, and Extended Life falling under its umbrella. What makes King Koil so popular is again the wide range of prices meaning some models will be naturally affordable; further King Koil mattresses have a good reputation of having low heat retention and minimal odor or ‘off gassing’.woman sleeping on mattress

Conclusion

We hope you enjoyed our brief comparison of some of the most popular mattress brands out there right now and the main reasons they are so popular. You might have been surprised to see that many of the lines you see are all owned by the same few companies; in fact, research showed that the top 15 manufacturers accounted for over 90% of all the mattresses out there! We also hope that you will be able to make more informed choices in all your future mattress shopping needs.